Harlan connects every part of your business — orders, customers, marketing, inventory, and finance — to show you where to act, when to push, and how to grow profit.
Trusted by PROFIT-DRIVEN brands
Every order, customer, campaign, and transaction flows into Harlan. It pulls data from every system, unifying your store’s sales, marketing, inventory, and finance into one stream of intelligence.
Harlan connects directly to Shopify, pulling every order, product, and customer into one view. It reads true profit across sales, discounts, and inventory — giving you the foundation for smarter pricing, forecasting, and strategy.
Harlan integrates with Meta, Google Ads, and Klaviyo to track how your marketing spend translates into real profit. It links campaign performance with order data, helping you see which channels drive growth and which drain your margins.
Sync Harlan with Xero, QuickBooks, or your business bank to see cashflow alongside performance. It bridges revenue, cost, and spend — giving you a live understanding of profitability and the headroom to grow.
Three paths. One strategy engine.
Harlan focuses every decision on your bottom line — analysing margins, ad efficiency, and stock to find the smartest ways to make more from what you already have. Spend less, waste less, and grow healthier margins across every order.
When it’s time to grow, Harlan reallocates spend and stock dynamically to maximise top-line performance. It finds where you can afford to sacrifice short-term margin for customer acquisition, retention, and market share.
Harlan keeps you cash-positive — tracking payouts, stock levels, and marketing spend in real time to maintain liquidity. When cash tightens, Harlan adjusts your strategy: pull ad spend, slow reorders, and optimise for runway.
Harlan translates every business question into clear, actionable decisions — whether that’s adjusting pricing, reallocating spend, or optimising stock.
We’re 12% behind target discounting could help recover this week.
Revenue’s flat but profit’s improving — shall we push acquisition or hold tight?
How much profit did we make this week?
How much profit did we make this week?
Launch a £10 off promo for first-time buyers.
Your discount code drove £4.2K in new sales this week.
How much profit did we make this week?
Supplier ETA slipped by 3 days — shall I delay ad spend on that product?
Profit up 8% week-on-week — keep pricing steady.
You’ve saved £940 on shipping this month.
We’re losing margin on Product X — want me to raise the price to £24.99?
Discount code ‘SPRING15’ pulled in 42 new customers — shall I extend it?
Your discount code drove £4.2K in new sales this week.
You’ll run out of Product Z in 5 days — reorder today
Cash runway extended to 43 days — good job holding spend.
Cash runway extended to 43 days — good job holding spend.
We’ve got £18,742 coming in Friday.
New customers up 14% — loyalty message queued for next week.
Pause low-ROAS campaign — redirect spend to high-margin SKUs.
You’ll sell out of Product Z in 7 days — reorder 240 units?
Harlan connects your orders, customers, marketing, inventory, and finance — analysing every metric so you can act faster and smarter.
Track LTV and true profit per customer — not just revenue — so you know who’s really worth acquiring again.
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We calculate profit in real £ and % by factoring in COGS, shipping, fees and overheads — so you know every sale is making you money.
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We forecast stock levels based on actual sales trends, so you can keep shelves full without overbuying.
Track your marketing performance day by day to see how much you’re spending, what it’s generating, and if you’re truly profiting, no more flying blind.
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The intelligence layer that learns from every brand — and powers yours.
Every price change, campaign, and product tweak in Harlan’s network teaches the model what works.
Sees across categories to spot margin shifts, ad efficiency, and buying trends early.
Every connected brand strengthens the model, so your strategy gets sharper every day.
We never store personal data. Harlan works purely on numbers — fully anonymised, fully secure.
Invite agencies or team members without sharing Shopify logins.
Pulls data from wherever you work — Meta, Google Ads, Klaviyo, Xero, and more.
When Harlan finds an opportunity, it flags or acts automatically.
Insights instantly connect to pricing, inventory, and marketing for measurable impact.
The next phase: Harlan learns to execute — adjusting spend, prices, or reorders automatically.
Get answers to the most common questions about Harlan and AI analytics.
Harlan is your brand’s profit brain. It connects to your store, ads, and bank accounts, then shows you exactly where you’re making or losing money — and what to do next. Every day, Harlan gives you clear actions to grow profit, cut waste, and make smarter decisions without the spreadsheets or guesswork.
Shopify tells you what happened — Harlan actually does something about it. Harlan is an agentic AI that connects to all your sources — Shopify, ads, bank data, email, inventory, and more — to see the full picture of your brand’s performance.
Then it turns that data into actions: adjusting spend, flagging waste, spotting profit leaks, and recommending what to do next. It’s not another dashboard — it’s a decision-maker that works alongside you to grow your brand’s profit every day.
Almost nothing. Connect your Shopify store, map a few costs, and you’re live. Harlan syncs your data automatically — daily, hourly, or even instantly depending on your plan.
Yes — for now. That’s how we keep the setup instant and the insights laser-focused.
Pricing is based on your monthly order volume. No feature gating, no fake tiers — just a simple monthly cost that scales with your brand.
We built Halan for smaller, growing brands to access as well. Plans start from just £39/month — and you’ll unlock the exact same insights the big brands get.
Yes. Each brand runs on its own secure server, isolated from others. We don't pull any sensitive information away from your shopify store or collect it on our servers.
Absolutely. We even offer agency referral perks and can give your clients free months. It’s a win-win.
Discover how Harlan can help your ecommerce store be more profitable.
